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Using the Mailchimp integration, you will be able to build an audience of customers that complete a flow.
To get started, make sure you have a Mailchimp account.
Log in to Mailchimp, go to your Profile -> Extras -> API Keys. For security reasons, you will need to create a new API Key specifically for integrating with Lantern. Under Your API keys click Create A key and label it for future reference, for example "Perfect Product Finder Quiz".
Open Lantern from your Shopify store admin. Go to the Integrations tab, fill in the API Key from the previous step, and click Connect. You should get a success message.
You have now connected the app with Mailchimp. To make sure you are collecting data properly, make sure to do the following things for each flow:
Fill in a Mailchimp Audience ID in the quiz, in the Connect tab. This way you can collect all quiz takers in an audience. The Audience ID can be found in Mailchimp, under the appropriate audience by selecting Manage Audience -> Settings. Scroll to the bottom of the settings page and there you will find the Audience ID.
Inside your quiz flow editor, go to the Email tab and click Connect next to Mailchimp icon. Paste your copied Audience ID in the List ID input box.
That's it! Customers will now show up in Mailchimp, so you can send them relevant newsletters and product updates.